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"A picture is worth a thousand words" is a well known saying that definitely applies to real estate. Many times a picture will be the only chance at making an impression on a buyer you will have. If you fail to gain their interest they may move on, either by turning the page or a quick click on the website.
More than 80 percent of the people who bought homes last year used a website, and they rated photos the most important tool in their search. The double whammy is that Realtors do the same thing. When searching for homes for their clients they work within a process of elimination. If the photos do not do the home justice, this can be a quick delete from the agents tour plan for their client.
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